Introduce the listing
Lead with a verified overview and the strongest photo. Confirm the current price and status before sharing.
PREPARE
A concise introduction + one clear next step.
THE FREE MARKETING PLAN & GUIDE
Your six-week
listing plan.
Choose your listing’s stage and a feature to highlight. Download your plan, then use the guide to prepare each post.
No signup or email required.This is a curated template, not an MLS lookup or a campaign created in your app account.
YOUR STARTING POINT
Your launch plan.
Six weeks of ideas, starting with the layout and everyday use of the home.
Spotlight one feature
Give a confirmed feature its own story. Explain what it is and show it clearly in a photo or video.
PREPARE
One feature-focused post or short video outline.
Answer a practical question
Use a question people have actually asked, or explain a confirmed detail of the layout. Do not invent inquiries.
PREPARE
A useful Q&A caption.
Offer a fresh perspective
Use a different approved photo or viewpoint. Add information instead of repeating the first post.
PREPARE
A new visual + a fresh caption.
Bring the story together
Recap two or three confirmed features. Check that the property is still active and the destination link is current.
PREPARE
A concise feature recap.
Review and choose what comes next
Review real inquiries and available results with the seller. Update the plan to match the current status.
PREPARE
A seller update and the next marketing decision.
Keep the plan in step with the listing.
Use this cadence only while the property is active. Recheck the price, status, links, and permissions before each post. Pause active-listing promotion when the home goes under contract or sells; add an open house only with confirmed details.
PUT THE PLAN TO WORK
The details that
make it useful.
Open the section that matches your next task.
01Prepare your listing launch
Before going live, put your approved facts, media, and destinations in one place.
- Check the listing information. Confirm the price, status, address, square footage, and room counts. Preserve full and half bathroom distinctions; leave uncertain features out until verified.
- Organize approved media. Confirm usage rights and credits. Select a lead photo and supporting images for the features you want to highlight; have footage ready for video formats.
- Review the finished creative. Check image crops, embedded text, agent contact details, and required brokerage identification.
- Test the next step. Open every property-page link and contact button on a phone and computer. Check scheduled dates and times.
- Map your updates. Keep a record of where the listing appears so changes to price, open houses, or status are easier to make.
03Coordinate a price change
- Confirm the change. Verify the authorized new price is live before announcing it.
- Replace the old number everywhere. Check the property page, queued captions, graphics, video overlays, brochures, open-house materials, and draft emails or ads. Keep a record of published items that cannot be edited.
- Make the message direct. State the new price, pair it with one verified feature, and offer a clear next step. Verify any prior-price comparison or percentage reduction.
Select “Announcing a price change” in the planner to start the sequence with that update, then return to useful property stories.
04Keep seller updates factual
Keep a regular seller-update rhythm alongside the public content. Report what you published, the inquiries or showings actually observed, available engagement results, and the decision for the next period.
An impression is not an inquiry, and a change in results does not establish which action caused it. Leave missing metrics unknown. Adjust the cadence to the listing rather than treating six weeks as a prediction of its time on market.
Ready for property-specific drafts? Create your REeverywhere account
02Turn features into social content+
Give each post a distinct purpose: introduce the home, explain a feature, answer a practical question, or show another view. Replace vague praise with a detail someone can understand.
Use a single photo for one feature, a carousel for connected spaces, and available footage for a walkthrough. Adapt the wording to the format while keeping the facts consistent.
“Wondering how the layout flows? This look at [room] shows its connection to [adjacent space]. See the current listing for more details, or contact [agent] to arrange a showing.”
A fresh image or another adjective is not always a new story. If a post repeats the previous one, choose a different confirmed detail or a genuine question from an inquiry.